Continuing to build on their significant success, The Driving Doctor®, developers of the most advanced, effective and multi-award-winning driver coaching SaaS platform, has augmented their safer driving product with a series of MASTER CLASS procedures and campaigns. These are designed to further improve driver behaviour and road safety, as well as contributing to a reduction in company running costs through lowering accidents and insurance claims.

The Driving Doctor® was the first company to harness and interrogate the data generated by a vehicle’s telematics system. In doing so, they provide fleets and insurers with practical and effective online driver behaviour and coaching products, all tailored and delivered direct to individual drivers, thus promoting safer driving and reducing possible accidents.

These newly developed MASTER CLASS video products are fronted by The Driving Doctor’s® CEO Paul Ripley, considered to be one of the world’s leading authorities in driver safety. They deliver an innovative series of perpetual ‘nudges and campaigns’ directly to drivers which again, embrace and utilise psychological and philosophical methodology. Importantly, they encompass powerful strategies that combat the primary causes of crashes i.e. the attitudinal, behavioural and emotional elements of the safer driving equation (often referred to as ‘The Human Factors’) which together, address risky driving behaviour.

Paul Ripley commented, “These additional innovative MASTER CLASS features supplement our market-leading behavioural modification proposition for fleets and insurance companies. They further promote and support best practice in the safer driving process through a newly developed series of interactive, educational and gamification-themed elements”.

For further press information please contact Chris Wakley on 07970 674612 or email

Note to Editors

About The Driving Doctor®

Designed for vehicle fleets, insurers, vehicle leasing companies, telematics service providers and OEMs, The Driving Doctor’s® revolutionary software platform transforms raw telematics data into proactive and targeted coaching messages, support programmes and remedial campaigns, all delivered online direct to the driver.  

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