Telematics data use transformed – an industry-unique interactive driver behaviour improvement software platform.


What we do is brand new. Traditionally, the only way to address poor driving was expensive personal tuition, based on general principles and brief observation.
Telematics devices provide a more consistent and unbiased measure of everyday driver behaviour. However, measurement alone cannot change that behaviour as evaluation is no substitute for education.

Now, with The Driving Doctor’s® completely new, data-based, online software feedback and coaching system, you can support, monitor and educate drivers at the same time, enabling a whole new level of safety, efficiency, corporate responsibility and risk management. Designed for fleets, insurers, telematics service providers (TSPs), vehicle leasing companies, young drivers and OEMs, The Driving Doctor’s® revolutionary software platform transforms raw telematics data from TSPs into proactive and targeted coaching messages, interactive intervention campaigns and safety support programmes, all delivered online, direct to the driver.

This proposition has been created by internationally renowned driving safety guru and company CEO, Paul Ripley. Its expert content is based on 40 years of experience in driver coaching / training and in-depth research into the human factors, behavioural modification techniques and gamification. As a result, the system’s coaching messages are engaging, entertaining, educational and interactive. They address driver weaknesses, change behaviours and attitudes, encourage overall improvement, develop driving skills and most importantly, enhance safety behind the wheel. Automatically targeted at the drivers who need most help, the system lowers loss ratio, crash causation, frequency and severity and legal risks. It simultaneously increases efficiency by reducing the costs of excessive fuel consumption, insurance premiums and vehicle wear and tear. As the penalties for health and safety breaches and fatal accidents are now extremely severe, The Driving Doctor® platform empowers fleet managers to deal with the legal issues around duty of care responsibilities, driving for work factors and audit trails too. Our software supports compliance with stringent Health and Safety Executive (HSE) guidelines and helps to avoid company prosecutions, potentially catastrophic fines and even imprisonment. It also protects human and material resources, enhances risk reduction policies, CRM programmes and reinforces reputation management.

With The Driving Doctor® software platform, telematics is no longer just a measuring tool. It’s now a proactive driver improvement, cost reduction and risk avoidance system that provides automatic and ongoing protection for companies, managers, drivers and the public at large.

T: +44 (0) 800 084 30 64
M: +44 (0) 7584 133 700